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Roosevelt Hospital Honors & Celebrates New Born Babies on Their Donor Display Wall

Roosevelt Hospital Honors & Celebrates New Born Babies on Their Donor Display Wall

SLR1The Smallest Things Donor Recognition Wall celebrates and honors those small miracles who come into the world at Roosevelt Hospital in Mahattan, NYC. The idea is to include Parents, grandparents, family and friends who may wish to mark this joyous and exciting time in a very special way. With a charitable gift the baby in their life will have their name displayed on the mural – a unique and lasting tribute that commemorates the beginning of one life by helping to ensure the care of future lives.SLR_Donor_Wall_2SLR_Donor_Wall_3

Inspiration for this recognition wall came from the idea that “Sometimes the smallest things take up the most room in your heart.” We took an illustrative direction to this donor wall to give it a playful children’s books feel which spoke to the audience of a birth center. We created an original illustration specifically designed to include all elements for donor recognition. One challenge was that because this is and ongoing campaign for years to come, how can we have a display that looks finished yet isn’t complete? So we designed two aspects to the recognition wall, a main illustrated scene and then an image that grows as donations are received. The overall image includes a bear sitting in the meadow surrounded by some of natures smallest animals which ties into the main quote. The bear and tree stump are individually cut out from the background and are mounted off the wall to create depth and interest. The bumblebee, butterfly, dragonfly and hummingbird are also the category names and color coordinated to match giving level circles in non gender specific pastel baby colors. As donations are received, a plexiglass circle with the baby’s name will be displayed onto the illustration with room for up to 450 donor names. The idea is that in the blue sky heart-shaped clouds fill with cheerful color as each newborn’s name is added – bringing the endearing scene to life.

On display is an original illustrative donor recognition wall honoring precious new arrivals and showcasing the commitment to newborn care and bringing hope to all who pass by for years to come.


Posted on

June 20, 2009