Okay, you raised the money, the hard work is done, now put the names on a plaque and move on to the next fund raiser. Is this how you view donor recognition? If it is, your missing a great opportunity to make your job easier and to gain more donors without solicitation. Deep down everyone wants to see their name in lights and a thoughtfully designed donor recognition display will entice people to give, just to see their name on the display.
Recently, someone told me a donor wall we created is referred to as the Holy Spirit. It was great to hear that the donor display has taken on a new life and people are impassioned by the design.
If your donor recognition looks like a tombstone, you are probably missing the mark. Give the potential donor something that catches their attention and speaks to your vision and mission. A true extension of your marketing.