Is donor recognition marketing?

Okay, you raised the money, the hard work is done, now put the names on a plaque and move on to the next fund raiser.  Is this how you view donor recognition?  If it is, your missing a great opportunity to make your job easier and to gain more donors without solicitation.  Deep down everyone wants to see their name in lights and a thoughtfully designed donor recognition display will entice people to give, just to see their name on the display.

Recently, someone told me a donor wall we created is referred to as the Holy Spirit.  It was great to hear that the donor display has taken on a new life and people are impassioned by the design.

If your donor recognition looks like a tombstone, you are probably missing the mark.  Give the potential donor something that catches their attention and speaks to your vision and mission.  A true extension of your marketing.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...
This entry was posted in Digital Donor Signs, Donor Recognition Plaque, Donor Wall Q&A, Rail Wall Systems and tagged . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.