Once you ask the question the answer may seem obvious – Of course location matters! Celebrating donors and marketing to future donors is what donor walls are all about. In the past donor walls were looked at as memorials and they were built to look like headstones. It didn’t matter where you placed them, because no one ever looked at them.
Donor recognition walls are now a piece of art and through environmental design, they can add to the space. Just like a well placed painting or sculpture a donor wall invites closer inspection and should inspire people to give.