The simple answer to the question “Can anyone design donor walls?” is No, but you are probably wondering why you can’t have your best friends daughter, who is a graphic design major, design your donor wall. It’s free, right! What could be better. You need to ask yourself the following questions:
- Are your donors important?
- Is your project important?
- Is your organization important?
If you answer yes to these questions, than you need to hire a design firm that has experience in donor wall design. Experienced donor wall designers have knowledge of ADA requirements, engineering, and large format dimensional design. Most have a degree in graphic design, interior design or architecture, but the industry is finally beginning to embrace the true field of donor wall design – environmental design or experiential design. Many design firms are advertising jobs as environmental design or experiential design for this reason. Still confused? Recently, we were contacted by a design firm that wants us to build a donor wall they designed, which we are happy to do. The design has donor name plates less than 10″ from the floor, think about that for a moment; would you put your donor names that low on a wall, or better yet, if your a donor, would you want your name that close to the floor. Experienced donor wall designers always consider readability height, size of copy and how far the display will project into the space. If you hire an experienced donor wall design firm, you eliminate the need to consider all the variables that come with a large display. No concerns for stability, readability or longevity. You only have to focus on your donors.
Donor recognition signs don’t have to be plaques and lists of names that look more like tombstones than a celebration of giving. Donor walls made up of engraved blocks and printed lists are the most common and easiest to build, but do they really represent all the hard work and effort that went into your giving campaigns? Donor walls should not be an after thought, but a part of your campaign budget. Donor walls should catch attention and engage people to give. Donor walls are a great opportunity to express your vision and mission through visual artwork and promote your campaigns. Donor walls with lists can be special just by adding personal photos. Your donors want to feel special and you have an obligation to make that happen.
How to begin:
- Look at a companies portfolio
- Interview former clients
- Interview the company
Find a company you are comfortable in working with and tell them what you are envisioning. Any company that is willing to give away their designs to get the build, is going to give you a stock design that is off the shelf. If you want something original, you will pay for design and in the end get something you can be proud of and is original to you. You probably think, it is going to cost a lot more, but when you compare prices, you will be surprised. Donor walls don’t have to be boring once you see them as artwork. Presentations custom designs and builds every display with an artistic eye and quality engineering. We consider the space, architecture and the purpose of the client and the campaign. Sometimes we recommend painting the wall or design custom wallpaper to be background for the donor wall. Presentations donor walls are not cookie-cutter versions of the same thing over and over, but special for you.